Teamwork

Teamwork. We're all familiar with that word but seldom do we actually practice it. One of the most important aspects to teamwork is being open to ideas and input from others while participating completely in your teams effort. It's too easy to either dominate or be passive in the team process. I'm writing about "teamwork" because it's a very important element in how we serve our clients. Recently I took note our how our specialists were interacting, discussing campaigns and feeding off of each other's creative input. Much like a beehive we don't just work together, we need each other to ensure we are developing the best ideas for our client's projects and campaigns. Whether it's developing a new corporate identity, writing copy for a tv commercial or discussing the most effective placement of a billboard—we all participate in the process. Besides providing different perspectives it also provides a system of checks and balances. It's as if we have a rolling focus group that provides valuable input on all of our advertising, marketing, and design strategies and tactics. As a business owner and creative director it's very satisfying to see our company not just get projects done, but getting them done creatively and efficiently. — Christian Hidalgo