Video Production Tips
Visually telling a story through video is one the most effectively ways to reach desired audiences. But if your video production value is low due to poor videography, your message may be lost in translation. By following these three tips your production value will inspire and inform rather than distract and disappoint.
1. The first step to improving your video is to ensure visual stability by using a tripod, jib/crane or steady cam. While some camcorders come with built-in image stabilization, it can only compensate for so much movement and will not give you the clear, you want. Don't skimp on your video equipment—nothing is more expensive than having to reshoot poor video. Note: some producers want the "shaky camera" effect, but make sure you stay on your shots long enough for the viewer to follow the story.
2. A common video mistake is making constant movements and adjustments while shooting. Be deliberate when making adjustments; don't make changes without a reason. Take a shot of something and leave it there for several seconds, stop the recording and take another shot. Don't quickly pan the camera from one subject to another. When panning and zooming, use slow, smooth, and deliberate motions. This will make your videos much more pleasant to the viewer. Note: We make sure that our entire video crew is constantly looking at the camera to make sure it is ON. Yes, we like other video production companies have made the mistake of forgetting to hit "record".
3. While the viewer will typically never know about your production organization, this is a crucial step to take to ensure proper video production. Organizing your shots in pre-production will save headaches and hours of time in post-production. Slating and making useful comments on each shot allows for more creative time in post. By purchasing a small dry erase board for slating and legal pads for making comments about each shot, digital capturing time in post will be limited to just capturing necessary shots. This will also save tons of hard drive space and make finding wanted shots quicker. Make sure to always allow at least 10 seconds of pre AND post roll for each shot. You'll get smoother transitions and easier batch capturing in post-production.
While everyone has their own way of shooting video, the three tips above will ensure a smoother production from beginning to end. From keeping it simple and stable to maintaining organization throughout your production—you and your viewer will experience a better product. Anyone can use a video camera, but few can get professional results every time.
Kristen Archer, Video Production Manager
Navigation Advertising, LLC
1. The first step to improving your video is to ensure visual stability by using a tripod, jib/crane or steady cam. While some camcorders come with built-in image stabilization, it can only compensate for so much movement and will not give you the clear, you want. Don't skimp on your video equipment—nothing is more expensive than having to reshoot poor video. Note: some producers want the "shaky camera" effect, but make sure you stay on your shots long enough for the viewer to follow the story.
2. A common video mistake is making constant movements and adjustments while shooting. Be deliberate when making adjustments; don't make changes without a reason. Take a shot of something and leave it there for several seconds, stop the recording and take another shot. Don't quickly pan the camera from one subject to another. When panning and zooming, use slow, smooth, and deliberate motions. This will make your videos much more pleasant to the viewer. Note: We make sure that our entire video crew is constantly looking at the camera to make sure it is ON. Yes, we like other video production companies have made the mistake of forgetting to hit "record".
3. While the viewer will typically never know about your production organization, this is a crucial step to take to ensure proper video production. Organizing your shots in pre-production will save headaches and hours of time in post-production. Slating and making useful comments on each shot allows for more creative time in post. By purchasing a small dry erase board for slating and legal pads for making comments about each shot, digital capturing time in post will be limited to just capturing necessary shots. This will also save tons of hard drive space and make finding wanted shots quicker. Make sure to always allow at least 10 seconds of pre AND post roll for each shot. You'll get smoother transitions and easier batch capturing in post-production.
While everyone has their own way of shooting video, the three tips above will ensure a smoother production from beginning to end. From keeping it simple and stable to maintaining organization throughout your production—you and your viewer will experience a better product. Anyone can use a video camera, but few can get professional results every time.
Kristen Archer, Video Production Manager
Navigation Advertising, LLC
Labels: filmmaking, middle tennessee, murfreesboro, Video production, videography
posted by Navigation Advertising at
7:38 PM
0 Comments:
Post a Comment
<< Home