Blog
To email or not to email.
Posted on 2 February 2012 - 12:49 AM by Navigation Advertising • (0) Comments • Permalink
Many wonder if they should begin an email blast campaign to increase their business. We have a couple of thoughts…
Read More »Check Out Our Sister Sites
Posted on 2 January 2012 - 01:20 PM by Navigation Advertising • (0) Comments • Permalink
Wedding Videos, Athletic Videos and Political Advertising are just some of the other kinds of work we do here at Navigation.
Read More »Great Vendors Make for Happy Clients.
Posted on 24 November 2011 - 09:46 PM by Navigation Advertising • (0) Comments • Permalink
Over the years we’ve worked with dozens of vendors for everything from printing to editing video—from Murfreesboro, Nashville and Beijing. Great vendors make all the difference in the world.
Read More »Demographic Research is Everything—Almost.
Posted on 24 October 2011 - 07:55 AM by Navigation Advertising • (0) Comments • Permalink
In our town of over 100k people and county of over 200k we are experiencing a dramatically changing demographic landscape. Therefore, our advertising, marketing and public relations strategies are completely dependent on the service, product, brand, audience and client goals more than ever.
Read More »Rutherford GOP Website Scores a 94 out of 100
Posted on 17 October 2011 - 05:34 PM by Navigation Advertising • (0) Comments • Permalink
One of our clients websites, the Rutherford County GOP, recently scored a 94 out of 100 on the well-respected website analysis site, WebsiteGrader.com. http://www.RutherfordGOP.org
Read More »Ribbon Cuttings and Grand Openings
Posted on 20 September 2011 - 04:17 PM by Navigation Advertising • (0) Comments • Permalink
Special events are often overlooked or avoided due to their expense and hard work. While they can be expensive and a ton of work, they can also be the jump start a business needs to create awareness and response. We’ve planned and executed several ribbon cuttings, grand openings, conferences, symposiums, press conferences and trade show exhibits for numerous clients over the years and believe in their effectiveness.
Read More »SMO—what is it?
Posted on 3 September 2011 - 02:47 PM by Navigation • (0) Comments • Permalink
There are so many acronyms in every industry, especially advertising and marketing, another one can’t hurt. SMO = Social Media Optimization. Let’s chat.
Read More »Social Media Basics. Blog at Your Own Risk or Benefit—It’s Your Choice.
Posted on 26 July 2011 - 08:40 PM by Navigation Advertising • (0) Comments • Permalink
When embarking on a Social Media Campaign one of our first recommendations is a strong blogging campaign. Many of our clients are intimidated at the prospect of setting up a blogging campaign, but with just a few easy rules and principles we take the intimidation factor out of blogging and help them improve their web traffic, goodwill and awareness.
Read More »Meet Our Latest Addition To the Social Media Marketing Team!
Posted on 13 July 2011 - 10:38 AM by Navigation Advertising • (0) Comments • Permalink
Hometown: Priceville, Alabama
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Hobbies: Baseball, Golf, Fishing, Hunting, and NASCAR
Favorite Movie: “Forrest Gump”, “Pulp Fiction”, and “Reservoir Dogs”.Event Planning and Promotion
Posted on 1 July 2011 - 10:47 PM by Navigation Advertising • (0) Comments • Permalink
Recently we were tasked with helping our client, The Gateway Village, promote a Rutherford County Chamber of Commerce Business After Hours networking event at the upscale commercial, residential and retail development. From working the media to securing sponsors and setting up the audio visual presentation we provided an integrated and comprehensive promotional campaign to promote the event.
Read More »Meet Our Newest Intern, Michael Presley
Posted on 16 June 2011 - 09:46 AM by Navigation Advertising • (0) Comments • Permalink
Hometown: Shelbyville, TN
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Hobbies: Print design, Freestyle BMX bike riding, and hands on projects
Favorite Movie: “Rad” (1986)Meet Our Intern, Andrew Glasscock
Posted on 14 June 2011 - 09:22 AM by Navigation Advertising • (0) Comments • Permalink
Hometown: Chattanooga, TN
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Hobbies: Writing, video games, biking, hiking, and Frisbee golf
Favorite Movie: “The Mask”Meet Our Office Manager, Pat Lewis
Posted on 9 June 2011 - 10:24 AM by Navigation Advertising • (0) Comments • Permalink
Hometown: Smyrna, TN
Hobbies: Reading, gardening, and spending time with family and friends
Favorite Movie: Too many to list.
Read More »CPR: Creativity, Penetration and Repitition
Posted on 17 May 2011 - 11:04 PM by Navigation Advertising • (0) Comments • Permalink
Three letters guide our approach: CPR. Creative messaging and imaging. Proper market penetration built on accurate research. Repetition of effort to ensure the desired audience get’s the opportunity to make a decision about a product or service.
Read More »Boosting Sales With Email Marketing
Posted on 9 May 2011 - 10:54 AM by Navigation Advertising • (0) Comments • Permalink
E-mailing company newsletters and announcements are a great way to generate more business…when they are used correctly.
Read More »Customized Advertising in the Digital Age
Posted on 3 May 2011 - 09:41 AM by Navigation Advertising • (0) Comments • Permalink
Customized advertising has been re-created through real-time advertisements on Facebook.
Read More »Inflating The Creative Balloon
Posted on 26 April 2011 - 03:43 PM by Navigation Advertising • (0) Comments • Permalink
Advertising is the voice of a business, the soul of a product, and the heart of sales pitch. But without a strong, central message behind the advertisements, what’s left?
Read More »PPC-palooza
Posted on 22 April 2011 - 04:25 PM by Navigation Advertising • (0) Comments • Permalink
While we’ve developed and managed several PPC campaigns over the years, it wasn’t until recently that we were launching and managing several at one time.
Read More »Happy Easter
Posted on 22 April 2011 - 03:43 PM by Navigation Advertising • (0) Comments • Permalink
Navigation Advertising would like to wish everyone a happy Easter holiday.
Read More »Four Websites Go Live in 48 Hours!
Posted on 7 April 2011 - 05:25 PM by Navigation Advertising • (0) Comments • Permalink
As a deadline and campaign driven company, we often find ourselves in a bit of a bottleneck when it comes to getting projects launched.
Read More »Co-op Advertising: A Seldom Used Resource
Posted on 29 March 2011 - 06:46 PM by Navigation Advertising • (0) Comments • Permalink
Many suppliers of a variety of retail products provide advertising dollars to their retail distributors for promotional campaigns. This allows for a more aggressive campaigns.
Read More »Work Shouldn’t be this much fun!
Posted on 18 March 2011 - 03:51 PM by Navigation • (0) Comments • Permalink
SleepDoctorRadio.com is a new client and while providing lots of challenges, more importantly it’s projects like this that make our jobs lots of fun!
Read More »Branding is Much More Than a Logo.
Posted on 19 February 2011 - 12:21 PM by Navigation • (0) Comments • Permalink
We’re often asked the question, what exactly do you do? We always respond—corporate identity branding.
Read More »Free Sells!
Posted on 13 February 2011 - 10:11 PM by Navigation • (0) Comments • Permalink
Recently we recommended to one of our clients that they offer one of their services for free. Our main objective was to drive more traffic to their store because we knew that once folks experienced their inviting store, wide variety of products and services and their expert staff—they would come back.
Read More »Trending: TV advertising is a good buy, but why?
Posted on 6 January 2011 - 12:41 AM by Navigation • (0) Comments • Permalink
Why has television advertising become a more reasonable option?
Read More »What if Facebook died?
Posted on 30 December 2010 - 05:45 PM by Navigation • (0) Comments • Permalink
There are two levers for moving men - interest and fear. - Napoleon Bonaparte
Read More »How Do You Begin an Advertising Campaign for 2011?
Posted on 13 December 2010 - 11:03 AM by Navigation • (0) Comments • Permalink
Strong branding, imaging and messaging combined with strong audience research applied in the proper promotional formats is the key to advertising success for almost every company. Contrary to popular belief advertising agencies don’t have a magic wand they wave over the clients audience so that they all of a sudden want to purchase their product or service.
Read More »Thank You
Posted on 24 November 2010 - 02:42 PM by Navigation Advertising • (0) Comments • Permalink
Navigation would like to thank all of our clients and vendors for all that you do.
Read More »Seventeen Years
Posted on 23 February 2010 - 09:39 PM by Christian Hidalgo • (0) Comments • Permalink
It’s hard to believe we’ve been in business for seventeen years. All the hard work has paid off in many ways—most importantly in relationships.
Read More »A Few Good Tips for Audio
Posted on 5 November 2009 - 08:39 PM by Christian Hidalgo • (0) Comments • Permalink
A picture can tell a thousand words, but what if that picture is accompanied by bad audio? Will it be able to tell anything at all? It does not take years of experience as a “sound guy” to record quality audio for your video presentation.
Read More »Boost Sales with Email Marketing
Posted on 29 October 2009 - 05:23 PM by Tiffany Vance • (0) Comments • Permalink
E-mailing company newsletters and announcements are a great way to generate more business…when they are used correctly.
Read More »Our Ever Changing World
Posted on 14 July 2009 - 07:11 PM by Christian Hidalgo • (0) Comments • Permalink
The Economy. Those two words are on the tips of everyone’s tongues these days.
Read More »Exploring Ad Design with Chris
Posted on 4 May 2009 - 03:49 PM by Chris Mabry • (0) Comments • Permalink
Designers love to create the best work possible. It doesn’t matter what or who the work is for. We want it to be the best.
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