Boosting Sales With Email Marketing
Posted on 9 May 2011 - 10:54 AM by Navigation Advertising | (0) Comments
E-mailing company newsletters and announcements are a great way to generate more business…when they are used correctly.
E-mailing company newsletters and announcements are a great way to generate more business…when they are used correctly. Sending out e-mail blasts via an e-mail marketing service will allow you to successfully manage your contact lists and measure your results. They can show you how many were opened and which key content was clicked through to so you can gauge the effectiveness of your strategy. Your email list must be accrued through “opt-in” subscribers, not through bulk email lists sold through brokers. A smaller number of subscribers who care about your product or service is much more effective than thousands who have heard of you.
One of the most important ways to get your newsletter or announcement read is through the subject line. Considering the how people think and react is essential. You may think you are announcing something that no one in the world will want to miss out on, but the reality is that people may be weary of being “sold”. You must pay acute attention to those very few words in the subject line. One company that deals in stock investing found that when they would e-mail what people considered positive news, the unsubscribe rate was in the single digits and they received positive feedback. When they sent negative news, however, they received record single-day unsubscribers and little-to-no feedback.