Co-op Advertising: A Seldom Used Resource
Posted on 29 March 2011 - 06:46 PM by Navigation Advertising | (0) Comments
Many suppliers of a variety of retail products provide advertising dollars to their retail distributors for promotional campaigns. This allows for a more aggressive campaigns.
Many suppliers of a variety of retail products provide advertising dollars to their retail distributors for promotional campaigns. We always encourage our clients to seek out co-op dollars to help pay for their advertising. While strict branding and messaging rules typically apply, these co-op advertising programs allow for a more aggressive campaigns.