Customized Advertising in the Digital Age
Posted on 3 May 2011 - 09:41 AM by Navigation Advertising | (0) Comments
Customized advertising has been re-created through real-time advertisements on Facebook.
With real-time ads already going into effect on Facebook, the site is rising in competition to one of the biggest online businesses: Google. But what makes Facebook different? Instead of compiling all possible results, like Google, Facebook is able to customize the ads seen by users by using the information already provided on their profiles, eliminating results that have no relevance. This means that advertising would be customized by user, helping businesses get even closer to their target audience than ever before.