Trending: TV advertising is a good buy, but why?
Posted on 6 January 2011 - 12:41 AM by Navigation | (0) Comments
Why has television advertising become a more reasonable option?
The economic recession has affected every advertising vehicle—especially television advertising—because it is perceived, and rightfully so to be one of the most expensive to produce and place. But, if you are looking for eyeballs, tv has become a great value. Why? Because of the recession more people are staying home to watch tv rather than go to movies, eat out or hit the mall. Therefore, if an advertiser does their due diligence by selecting the right time slots, channels and production value they could quickly experience the awareness and sales they are hoping for. Most tv outlets have not raised their prices in 2-4 years making television an even better value. We are able to produce a tv commercial relatively inexpensively today compared to just 5 years ago due to the reduced costs of editing software, cheaper computers, hi-def digital video cameras, reasonably priced voice over talent, actors and stock photos and video footage. Additionally, there are more opportunities to use a good video promo—YouTube, Facebook and your company website—therefore getting more return on your investment.
Many wonder about the difference between cable and broadcast tv advertising. Expense and targeting are the main issues we address when deciding on which option to use (sometimes we use both though). Simply put we choose cable tv advertising when our clients budgets and customer base is limited. We choose broadcast television when our primary goal is creating awareness over an MSA (metropolitan statistical area) and our clients budget can afford a broadcast campaign. We don’t have time to go into gross rating points (grp), etc., but in a nutshell we are mostly concerned about what we discussed earlier - eyeballs.
So, if you’ve always wanted to run a sustained, creative and focused tv advertising campaign this might just be the time to get started. Maybe we’ll discuss the risks, rewards and struggles of newspaper advertising soon! Stay tuned.