Clients’ SEO surge from Creative, Consistent and Intentional Web-based Advertising and Marketing.
Posted on 24 November 2011 - 10:14 PM by Navigation Advertising, Murfreesboro, TN | (0) Comments
Our SEO services pay off for clients with dramtically improved Google Search Results.
Search Engine Marketing in Murfreesboro, TN.
Bennett, Parkerson and Bray is a law firm on the downtown Murfreesboro Square. This team of professional attorneys hired us over a year ago to help them achieve improved web search traction. We explained to them there were no magic bullets for improved web search results except lots of hard work. We also explained that the process from not showing up in the top 10 pages of any Google search for words and phrases that included “Lawyer, Attorney, Law, Murfreesboro, etc.” to now achieving consistent top page placement would be difficult, especially considering the competitive legal industry. While we employed some traditional advertising, marketing and public relations methodologies such as hosting a ribbon cutting by the Rutherford County Chamber of Commerce and a couple of press releases—what we really did was to create one new primary website, creating a mini-site that focused on “criminal defense” and establishing a solid social web presence through Facebook. We track unique visitors versus hits because unique visitors are just that—they are folks from individual IP (computer) addresses. Their unique visitors steadily climbed along with their Search Engine results. This process is actually called SEM (Search Engine Marketing) and involves an integrated and comprehensive web-based marketing strategy. So if you’re looking for a good attorney in Rutherford County or middle Tennessee, you can find Bennett, Parkerson and Bray at the top of your Google search. http://www.stanbennettlaw.com and http://www.murfreesborocriminaldefenselawyer.com
We had a similar experience with Murfreesboro-based, Rays Import Auto Repair. Ray’s owner, George Russell, hired us to provide Rays with a comprehensive advertising campaign primarily because his competition was growing dramatically and he needed to answer the challenge. With little or no advertising and a website in limbo, we immediately began redesigning and rethinking everything for Rays. First we designed and developed a new website then began messaging existing customers through direct mail, distributing a press release and even began sponsoring MTSU Athletics and directing traffic from the Murfreesboro Posts’ website to Ray’s website. We also arranged for the Rutherford County Chamber of Commerce to conduct a ribbon-cutting at Rays which brought a couple of dozen Chamber diplomats to Rays and helped create immediate buzz. In just a few months Rays has catapulted to the top of Google searches for words and phrases such as “Murfreesboro Import Auto Repair, European, Honda, and Volkswagen”. If you own a European, Asian or Domestic automobile you can find a solid repair shop on East College Street as well as on Google. http://www.raysimportautorepair.com and http://www.boroimportspecialists.com.
We’re proud of these results but we also understand that our clients search engine results can drop just as quickly as they rose, so diligence and consistency are the key activities we must maintain when it comes to our client’s search engine results.