Social Media Optimization
Posted on 3 September 2011 - 03:33 PM by Navigation Advertising, Murfreesboro, TN | (0) Comments
Just when you thought you'd figured out SEO along comes another powerhouse concentration. Social Media Optimization = SMO.
Just when you thought you’d figured out SEO (search engine optimization) along comes another powerhouse concentration. Social Media Optimization goes way beyond opening up a Facebook, Twitter or LinkedIn account. It’s really all about having an ongoing relationship-based conversation with your audience(s) so that they first trust you, then second want to interact with you. This approach is similar to the tried and true strategy of using warm colors when advertising food or calming earth tones at the doctors office or hospital. Social Media campaigns should provide environments that invite the various preferred audiences into your “space”, so that they do a variety of things such as become aware of your brand, message, product or service all the while being inspired, informed, entertained or encouraged.
SMO employs aspects of another tried and true strategy called “lifestyle marketing”. Lifestyle marketing is often used by companies such as Nike or Bass Pro Shops. Nike or BPS rarely say, “buy our shoes” or “buy your fishing pole here”, instead they provide their audiences with tons of information about the lifestyles their audiences enjoy which in turns creates massive brand awareness. Their audiences simply want to be part of the same lifestyle these companies promote which in turn causes them to want their products or services.
Too often businesses simply want to flood their social media presence with sales, prices or product descriptions. Once their audiences know this info they’re ready to move on. Their audiences want more from the folks they give money to. They want relationship. They want to reply, engage, provoke, sympathize or simply chat.
The biggest obstacles most companies find in developing an effective Social Media Campaign is producing creative content and then keeping these campaigns fresh and relevant. When a business owner has to choose between posting to Facebook or tending to a customer in their showroom—well you can guess the result. Therefore, we often recommend outsourcing Social Media Campaigns to us! We’ve been developing and maintaining Social Media Campaigns for years. We know how to ask the right questions, create the creative content and distribute it to the right audiences by using the right Social Media outlets.
One last thought. Most companies do not need to be on every possible Social Media outlet available. If you spread yourself too thin you will lose impact and the ability to keep up with it all. Master the few Social Media outlets that make sense first then expand as you can,
If you have questions on Social Media Optimization please contact us at 615-898-1496.