A press release should only be 1-2 pages max. It should always answer the 5 W’s - who, what, when, where and why. It should include a quote or two and the exact contact info for the public and reporter that many want to conduct a follow up interview.

Next, you must have a very good media list. These days, email press releases are preferred over fax press releases because the content can be copied and pasted rather then retyped. Your list need to be updated regularly to make sure you’re not getting a lot of bounce backs.

Lastly, you should use the content created for your press release in as many web-based resources as possible such as your blog, website news, Facebook page, etc.,

If your story gets published and is posted on your various web resources you’ll get increased SEO through the multiple placements of the same content.

There are many more vital elements to a successful media campaign beyond what is listed above, so if you want as much low-handing fruit of advertising as possible contact us at Navigation Advertising in Murfreesboro, TN for more info. http://www.navigationadvertising.com

Not all advertising campaigns include a tv commercial and billboards and not all ad campaign tools garner the same results. Some tools are for awareness only, and some are for direct response. Most successful campaigns include a percentage of both. All campaigns are unique and custom and should focus on the product and service a company is offering to their specific audiences.

if your company would like to grow it’s awareness, market share and profits, then an advertising campaign is the right move. Contact us at 615-898-1496 for more info.

Bennett, Parkerson and Bray is a law firm on the downtown Murfreesboro Square. This team of professional attorneys hired us over a year ago to help them achieve improved web search traction. We explained to them there were no magic bullets for improved web search results except lots of hard work. We also explained that the process from not showing up in the top 10 pages of any Google search for words and phrases that included “Lawyer, Attorney, Law, Murfreesboro, etc.” to now achieving consistent top page placement would be difficult, especially considering the competitive legal industry. While we employed some traditional advertising, marketing and public relations methodologies such as hosting a ribbon cutting by the Rutherford County Chamber of Commerce and a couple of press releases—what we really did was to create one new primary website, creating a mini-site that focused on “criminal defense” and establishing a solid social web presence through Facebook. We track unique visitors versus hits because unique visitors are just that—they are folks from individual IP (computer) addresses. Their unique visitors steadily climbed along with their Search Engine results. This process is actually called SEM (Search Engine Marketing) and involves an integrated and comprehensive web-based marketing strategy. So if you’re looking for a good attorney in Rutherford County or middle Tennessee, you can find Bennett, Parkerson and Bray at the top of your Google search. http://www.stanbennettlaw.com and http://www.murfreesborocriminaldefenselawyer.com

We had a similar experience with Murfreesboro-based, Rays Import Auto Repair. Ray’s owner, George Russell, hired us to provide Rays with a comprehensive advertising campaign primarily because his competition was growing dramatically and he needed to answer the challenge. With little or no advertising and a website in limbo, we immediately began redesigning and rethinking everything for Rays. First we designed and developed a new website then began messaging existing customers through direct mail, distributing a press release and even began sponsoring MTSU Athletics and directing traffic from the Murfreesboro Posts’ website to Ray’s website. We also arranged for the Rutherford County Chamber of Commerce to conduct a ribbon-cutting at Rays which brought a couple of dozen Chamber diplomats to Rays and helped create immediate buzz. In just a few months Rays has catapulted to the top of Google searches for words and phrases such as “Murfreesboro Import Auto Repair, European, Honda, and Volkswagen”. If you own a European, Asian or Domestic automobile you can find a solid repair shop on East College Street as well as on Google. http://www.raysimportautorepair.com and http://www.boroimportspecialists.com.

We’re proud of these results but we also understand that our clients search engine results can drop just as quickly as they rose, so diligence and consistency are the key activities we must maintain when it comes to our client’s search engine results.

There are a few basics we adhere to when doing demographic research. 1.) Determine if they audience is financially qualified to become a customer of the client’s service or product we are promoting. 2.) Determine if the desired audience will be attentive, i.e., is it summer vacation season or are these folks back in their regular schedule of work and school so that they will be more inclined to view and react to our clients campaign. 3.) What form(s) of advertising will be most effective for the desired audience? We never recommend throwing all of our “advertising eggs” in one basket, therefore all of our clients are counseled to make sure they have both the budget and the infrastructure to conduct a comprehensive and integrated advertising, marketing and public relations campaign.

We use three different services for our demographic research as well as conducting a thorough interview with our clients about past advertising successes and failures to determine the most objective and accurate campaign information so that we can zero in on the audience. It’s often said the most expensive advertising is advertising that isn’t done, but we also believe an unnecessary expense can be poor research and wasted efforts. From loyalty and rewards campaigns to existing customer bases and brand development campaigns to new audiences—we do the research needed to make our campaigns as effective as possible.

“We will be transforming our store to a colorful Fall Festival atmosphere with lots of hay bales, scarecrows and pumpkins. We can’t wait to show our appreciation to our customers that have made our move from the downtown square to Old Fort Parkway such a success just four years ago. It’s going to be a great day with lots of free stuff, super sales and fun for the entire family,” stated Jason Kelton, Owner.

Kelton’s Hardware and Pet is a “Do It Best” store and is known for its wide variety of products and services. Therefore, several “super sales” will be provided for customers at the Fall Family Fest.
• Bucket Sale: Whatever Fits in a 5 Gallon bucket is 29% off.
• Paint Sale: Buy 1 Gallon, Get 1 Gallon for JUST $1.
• Outdoor Power Equipment: Season Ending Prices on Zero-Turn mowers, etc.
• Storage Solutions: First Month’s Rent Just $1.
• Dog Nail Clipping by Sit and Stay for just $5.

John Klembecki, Keltons Store Manager, said, “We’re going all out to make this a fantastic event for everyone – especially those looking for great deals on items such as Valspar paint and whatever they can fit into a 5 gallon bucket. From the decorations to the free hot dogs and family photos, we believe all that comes out will have a great time and will find lots of great deals and free stuff.”

For more information please contact the Jason Kelton or John Klembecki at 615-893-5125 or visit http://www.KeltonsInc.com or http://www.freedogwash.com.

SMO employs aspects of another tried and true strategy called “lifestyle marketing”. Lifestyle marketing is often used by companies such as Nike or Bass Pro Shops. Nike or BPS rarely say, “buy our shoes” or “buy your fishing pole here”, instead they provide their audiences with tons of information about the lifestyles their audiences enjoy which in turns creates massive brand awareness. Their audiences simply want to be part of the same lifestyle these companies promote which in turn causes them to want their products or services.

Too often businesses simply want to flood their social media presence with sales, prices or product descriptions. Once their audiences know this info they’re ready to move on. Their audiences want more from the folks they give money to. They want relationship. They want to reply, engage, provoke, sympathize or simply chat.

The biggest obstacles most companies find in developing an effective Social Media Campaign is producing creative content and then keeping these campaigns fresh and relevant. When a business owner has to choose between posting to Facebook or tending to a customer in their showroom—well you can guess the result. Therefore, we often recommend outsourcing Social Media Campaigns to us! We’ve been developing and maintaining Social Media Campaigns for years. We know how to ask the right questions, create the creative content and distribute it to the right audiences by using the right Social Media outlets.

One last thought. Most companies do not need to be on every possible Social Media outlet available. If you spread yourself too thin you will lose impact and the ability to keep up with it all. Master the few Social Media outlets that make sense first then expand as you can,

If you have questions on Social Media Optimization please contact us at 615-898-1496.

http://www.murfreesborocriminaldefenselawyer.com/

Advertising isn’t necessarily Marketing which isn’t necessarily advertising, but like peanut butter and jelly they go together. Add a dash of public relations and you have a comprehensive advertising campaign. Every campaign is unique in that there are different goals, resources, audiences, timelines and budgets. It’s our job to analyze, focus and develop an effective campaign that is comprehensive and integrated. Comprehensive in that it covers all the necessary facets of the campaign and integrated in that we don’t put all of our eggs in one basket. Consumers receive impressions in different locations—billboards, tv commercials, newspaper ads, direct mail, and Google searches—therefore we create all campaigns to efficiently appeal to our targeted audiences in the most effective way possible.

Three letters guide our approach: CPR. Creative messaging and imaging. Proper market penetration built on accurate research. Repetition of effort to ensure the desired audience get’s the opportunity to make a decision about a product or service.