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Legendary Direct Mail Success

Apr. 02, 2009

Most people are annoyed when they receive  "junk" mail at their homes. But the Legends 2 for 1 coupons are welcomed by north Rutherford county residents that enjoy authentic, delicious and affordable food. Legends had never done a campaign quite like this  because they never had to in their other markets but Smyrna presented steep competition from dozens of brand name, national restaurants in Smyrna and Murfreesboro.  Like a kid in candy store, local residents have too many choices, so we had to get the Legends brand back in the minds and hearts old and potential diners.  We decided a far-reaching coupon campaign was the answer—especially in these economically challenging times. It worked! Not only have old customers come back, but hundreds of new customer now consider Legends first when they are wanting a delicious and affordable meal.   While direct mail may seem old school, most people still want to "feel" the product or offer. Tangibility is an important factor in a ever increasing world of impersonal media. Direct mail is just one element of the integrated advertising, marketing, design and public relations campaign we perform for Legends. The direct mail campaign, while successful, could not have experienced the success it did had we not "softened" the market through new billboards, cable tv commercials, radio spots and in-store graphics. Those receiving the direct mail coupons had previously seen the Legends brand and message through numerous advertising "impressions" which legitimized Legends in the minds and hearts of their audience.

Navigation understands how to create the right image and message for your business to reach your audience with effective and efficient strategies and tactics. Direct mail, tv, radio, outdoor, web and email are just some of the advertising vehicles we employ to secure your success.

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